Smoke-free Housing Alberta

SFHAB is an initiative created by the Canadian Cancer Society to educate and provide resources for smoke-free living in Alberta.

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Their content-heavy website was built with the focus on accessibility for a wide variety of audiences, from public health officials, to property managers to individual renters.

The website uses storytelling, animation and compelling illustrations to engage new audiences. With high contrast, larger fonts, keyboard navigation, and large clickable actions, the website focuses on accessibility without sacrificing visual fun.

Illustrations were custom made to ground the brand of the initiative with a consistent voice and style.